Copper Branch, a fast-growing plant-based restaurant chain with roots in Canada and locations across Europe, aims to contribute not only to a healthier lifestyle and a more sustainable food system, but also to a more engaged and future-proof organizational culture. The decision to implement shared ownership through Share Council aligns seamlessly with this broader vision.

We spoke with Stephen Nieuwenhuis, owner of Copper Branch's European division, about his motivation for introducing co-ownership in his company, and his experience working with Share Council.

From Mission to Co-Ownership

"Our mission is to provide healthy, sustainable, and above all tasty meals without the complexity often associated with vegan food," says Stephen. "But just as important as what we serve is how we work together internally. Our employees are essential to the company’s success, and we want to recognize that in a meaningful way."

Stephen refers to a previous experience in which he became a co-owner at another company. The sense of responsibility and motivation he felt during that time inspired him to establish a similar model at Copper Branch for his own team.

Finding the Right Partner in a Complex Landscape

The choice for Share Council stemmed from a clear need: to manage co-ownership legally and practically without becoming entangled in paperwork and complexity.

“I was looking for a partner that could digitalize and streamline the process. In my first conversation with Share Council’s founder, it quickly became clear that they understood not only the legal aspects, but also the human side of ownership.”

Together, they implemented a STAK structure (a Dutch foundation for holding shares), allowing employees to receive depository receipts for shares. This enables them to benefit from the company's growth without being burdened by shareholder meetings or governance duties.

Although onboarding was delayed due to team changes and time constraints, the support among employees is clear. The concept of shared ownership is broadly embraced, though additional clarity on topics such as tax implications is still needed.

Co-Ownership as Part of Cultural Development

Stephen emphasizes that co-ownership at Copper Branch is not a standalone initiative, but an integral part of a broader approach to collaboration and shared responsibility. The goal is not just financial participation, but deep-rooted engagement and long-term alignment.

One telling moment occurred during a team meeting, where an employee proposed a food waste reduction plan, complete with a small action plan. “That kind of ownership mindset arises when people feel genuinely responsible,” says Stephen.

Reflection and Future Plans

While the program is not yet fully implemented, Stephen reflects positively on the experience. He has provided feedback to Share Council about simplifying tax and ownership explanations and looks forward to continuing the rollout across the organization.

“The strength of Share Council lies in their flexibility and willingness to co-create. Not just as a service provider, but as a true partner.”

Interested in Involving Your Team in Your Company’s Success?

Shared ownership is a powerful way to embed engagement, accountability, and long-term thinking within your business. Copper Branch demonstrates that this is not just for tech companies, it works in hospitality, retail, and beyond.

At Share Council, we support organizations in setting up co-ownership in a clear, scalable, and legally sound manner.

Book an introductory call with our CEO Quintus to discover how your team can become co-owners of your mission.