When Rockfeather launched in 2020, it wasn’t just built on data, it was built on trust. While the company focuses on dashboards, automation and insights, the real driving force is a belief in shared responsibility and transparency.
From the beginning, the founders wanted to grow the company together with the people building it. That meant giving employees more than a salary, it meant giving them ownership.
A New Approach to Ownership
Rockfeather’s founders came from a consultancy background where employee participation was already common, but often complex and manual. They wanted a modern, tech-first solution that was scalable, transparent, and easy to manage.
That’s when they found Share Council, through a mention in Corporate Rebels. The idea of giving people a real stake in the company (through certificates, options, and an intuitive platform) fit perfectly with their vision.
Together, we built a structure that includes:
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Shares for formal ownership
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Certificates for financial participation without governance complexity
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Options for new employees to gradually become owners
From ten employees at the start to over 30 today, the model has grown along with the company.
More Than a Platform
What made the difference wasn’t just the tool, it was the partnership. Share Council supported Rockfeather in building the model, adjusting it as they scaled, and even helping present it to employees. This ongoing support helped build internal understanding and trust.
The platform itself made ownership easy to communicate. Rather than endless documents or unclear structures, employees could simply log in and see how things were set up. This transparency fit well with Rockfeather’s open culture, where even salaries are shared openly.
Recently, they reached a major milestone: paying out their first dividend to certificate holders. A symbolic and financial moment that reinforced the value of shared success.
Learning and Evolving
As the company grew, Rockfeather adjusted the ownership model. One important lesson: ownership based on team structure created silos. So they shifted to a company-wide model that better reflected their values.
They’re also now exploring how to make ownership accessible for international employees and younger professionals who may not be able to invest large amounts upfront. With help from Share Council, they’re working on new solutions to keep ownership inclusive and scalable.
Why It Works
Rockfeather shows that co-ownership doesn’t have to be complicated. With the right tools and the right mindset, it can be a powerful part of company culture from day one.
By combining a clear structure, an intuitive platform, and a strong partnership, they’ve created a model that grows with them, while staying true to their values.
Now, as they prepare to scale further, ownership remains a key part of their DNA, and Share Council is proud to support that mission.
Thinking About Co-Ownership?
If you're building a company and want to make ownership part of your culture (without drowning in complexity) Rockfeather's journey is proof that it's possible. Schedule a call with us to see what employee ownership can do for your business.
