How employee ownership strengthens your employer brand (and attracts top talent)

In a competitive job market, good people are gold. But how do you attract — and retain — the best talent? More and more professionals are looking for something deeper: purpose, autonomy, and recognition. Shared ownership delivers exactly that.

Employer branding is more than perks

The days of beanbags and Friday beers are behind us. Today’s top candidates — from Gen Z to senior leaders — are drawn to influence, transparency, and fair rewards. Companies that walk the talk stand out, not just through words, but through structure.

By offering shared ownership, you show employees they truly matter. You don’t just share responsibilities — you share success.

Engagement is a superpower

Co-owners don’t just do their job — they care about the business. They act like founders, stay longer, and bring their full creativity to the table. That makes your organization more agile, resilient, and human.

What this looks like in practice

Sharing ownership means:

• Giving employees financial stake in the value they help create (e.g. via trusts, options, or SARs);

• Offering input through voting or advisory structures;

• Ensuring transparency around strategy and financials;

• Recognizing employees as true partners in the business.

Why the Sharing Company Accreditation matters

The Sharing Company Accreditation is more than a label — it’s a signal. To your team, your future hires, and the world. It says:

• We have a forward-thinking vision on work;

• We value culture and trust;

• We believe that growth is something to share.

And that’s a story talent wants to be part of.