At Share Council, we believe employee participation works best when it's well thought through, not only from a people perspective, but also fiscally, financially and legally.
Finance doesn't have to be boring
Or the thing that slows you down
Most founders don't start a company because they love finance.
You start with an idea, a product, something you want to build. But at some point, usually when things are going well, the more complex questions show up. You’ve got a valuation but don’t know what to do with it. You’re thinking about bringing in an investor. You want to involve employees in ownership, but realise it’s not as simple as it sounds.
That’s where FORYARD Finance comes in.
FORYARD Finance is a Netherlands-based advisory firm that helps founders make clear decisions around financial, legal, and tax matters. Not in a heavy or overly technical way, but in a way that actually helps you move forward. They focus on real situations, not theory.
Sometimes that means a quick second opinion before making a decision. Other times it means supporting a funding round or helping structure ownership properly. Either way, the goal is the same: clarity without unnecessary complexity.
This becomes especially important when companies start thinking about employee ownership. It’s a strong idea, but the structure behind it matters. Choices around shares, tax, and legal setup can quickly become complicated if they’re not thought through properly.
FORYARD helps design those structures so they actually work, both now and as the company grows.
That’s also where Share Council fits in. While FORYARD focuses on getting the structure right, Share Council helps companies manage and scale ownership in practice. Together, it turns ownership from an idea into something that actually functions.
Finance might never be the most exciting part of building a company. But with the right support, it doesn’t have to be the thing that holds you back.